The Valley Industry and Commerce Association has named Miri Rossitto, Founder and CEO of Cowe Communications, as the 2025 recipient of the Harmon Ballin Community Service Award, an honor celebrating leaders who embody the spirit of longtime VICA champion Harmon Ballin. Ballin was known throughout the San Fernando Valley for his leadership, unwavering integrity, and deep commitment to civic engagement. To honor his legacy, VICA established this award to recognize individuals who reflect Ballin’s passion for community, collaboration, and positive change.
This year’s honoree exemplifies those ideals. As the visionary behind Cowe Communications, Miri has built an award-winning agency rooted in purpose-driven storytelling and strategic communication. Her leadership has guided organizations across industries, including NASA, the UK Space Agency, Marriott, IMAX, Westfield Group, and the City of Los Angeles, helping them amplify their voice, strengthen their brand, and achieve meaningful growth.
Beyond her professional accomplishments, Miri is a dedicated community advocate. She serves on the Boards of Directors for the Valley Economic Alliance, VICA, the Child Development Institute (CDI), and the West Valley YMCA, lending her expertise to support education, economic development, youth programs, and local families.
Her service-minded leadership, authenticity, and commitment to elevating the San Fernando Valley make her a worthy successor to Harmon Ballin’s legacy.
